Evaluation task 3

What kind of media institution might distribute your media product and why?


It is important to use a good magazine distributor to distribute my magazine as this is what gets my magazine to my target audience. I need to make sure that my magazine is distributed by a company who has experience in distributing magazines similar to my own. The 2 companies I feel best suited to distribute my magazine are; Bauer, who distribute KERRANG! and IPC Media who distribute NME. 


Bauer Media reaches over nineteen million UK adults across multiple media channels. We have more than eighty influential media brands spanning a wide range of interests. Bauer have 16 offices worldwide including places like; Germany, Mexico and Slovakia, it would mean that my magazine could be distributed worldwide so that I can increase the sales in my magazine. Since Bauer have already successfully distributed the magazine 'KERRANG!' I think that it is the ideal company to distribute my magazine as they have very similar target audiences. Bauer Media Group has a 50% stake in the British television company Box Television.  Box Television acts as the content subsidiary that produces several popular music television channels, which include:Q TV, 4Music, Kiss TV, Kerrang! TV, The Box, Magic TV, Smash Hits TV. This means that my magazine can reach a larger audience than it would be able to with other distributors. 

IPC Media are a well recognised and respected brand across the media industry. They distribute on of the UK's best selling music magazines, NME.  IPC Media produces over 60 media brands which gives them a chance to reach a very large audience. I think that IPC would be a good choice to get to distribute my magazine because my magazine is influenced by NME, and the music genre's are the same so they would have the same target audience. With more than 60 media brands, IPC creates access to multiple platforms, across print, online, mobile, tablets and events, their websites reaches over 25 million internet users all over the world each month. This means it can be widely distributed and reach people across the globe increasing sales.


Who I would choose.


After looking at both distributor's, I have decided that  IPC Media would be the best to distribute my magazine. This is because they have distributed NME magazine which I based my own magazine on, the target audience would be exactly the same so it would reach the people most likely to buy the magazine. Also because they reach so many users in different countries I feel they would be very successful in getting my magazine to other countries therefore increasing sales. The reason I did not choose Bauer is because the genre's of music they have distributed is different to mine, and my target audience is a niche market. Also I think IPC is more up to date with technology as they use the internet alot to distribute magazines, which is where the majority of my target audience would see the adverts.